Identity System · 2023

National Cyber Security Center

المركز الوطني للأمن السيبراني

Client
NCSC Jordan
Location
Amman, Jordan
Year
2023
Scope
Brand Identity · Visual System
Scroll
Project Type
Brand Identity
Industry
Government · Cybersecurity
Scope
Logo · Identity · Applications
Recognition
Royal Launch Ceremony

A National Identity for the Digital Frontier

Jordan's National Cyber Security Center needed more than a rebrand — it needed a symbol of sovereign digital power. The brief called for a complete identity system capable of holding its own in government corridors, on international conference stages, and across digital platforms simultaneously.

The existing mark lacked authority and failed to communicate the dual mandate of the institution: national identity rooted in Jordanian heritage, and technological command at the forefront of cyber defense.

The result is a system built around a reimagined seven-pointed star — the Heptagram, a symbol embedded in the Jordanian flag — deconstructed and reconstructed through the language of cybersecurity: binary code, circuit traces, topographic data, and geometric mesh. Each segment of the star represents a distinct dimension of digital protection.

The Challenge

Sovereign Authority, Digital Age

Government identity in the cybersecurity space demands a rare balance — it must project institutional weight and national pride while remaining modern enough to hold credibility in a global tech landscape. The previous mark offered neither. The redesign needed to establish NCSC as a regional leader, not just a local bureau.

The Approach

Symbol System Over Single Mark

Rather than a single static logo, the identity was built as a modular symbol system. The Heptagram star adapts — from full color with Jordanian flag references, to monochrome wireframe, to teal gradient for digital channels. Each mode preserves the core geometry while serving a distinct context.

Design Process

From Brief to Symbol

Sketch / wireframe stage
Logo evolution stages
First Stages — Logo Evolution Timeline
Heptagram star evolution
Evolution of the Heptagram Star — Seven Iterations
Logo portrait and landscape
Prime Logo — Portrait & Landscape Configurations
Typeface and typography
Typeface System — Amareddine (Arabic) + Campton (Latin)
Color palette and icon set
Color Palette · Icon Set · Data Visualization System · Pattern
Stationery and applications
Stationery Suite — Letterhead, Business Cards, Envelope, Folder
Applications: social media and car
Brand Applications — Social Media, Digital, Vehicle Wrap
Vehicle wrap
Vehicle Livery — NCSC Official Fleet
Social media backdrop
Social Media Cover — Digital Brand Presence

Deliverables

06 Items
01
Logo System
Heptagram mark in full color, monochrome, wireframe, and teal — with portrait and landscape configurations for every use context.
02
Typography
Bilingual type system pairing Amareddine (Arabic) with Campton (Latin) — three weights each, defined hierarchy across digital and print.
03
Color & Pattern
Six-color palette with weighted usage ratios, a proprietary circuit-trace pattern system, and data visualization templates.
04
Stationery Suite
Full stationery system: letterhead, business cards (bilingual), envelope, and branded presentation folder — all print-ready.
05
Digital Applications
Social media profile picture, cover photo templates, digital header variants, and icon set of 60+ cyber-themed pictograms.
06
Event & Environmental
Step-and-repeat backdrop, stage screens, vehicle livery, and rollup banners — rolled out at the Cyber Security Summit 2023.
Next Project
Masar Resort