Brand Identity · Hospitality
Brand Identity · Hospitality
Masar Resort is NEOM's Sports Village — a destination where world-class athletics meets immersive hospitality. The brand needed to capture both the energy of sport and the elegance of a premium resort experience.
We developed a complete visual identity system rooted in motion and nature. The iconic symbol — inspired by sunrays and the movement of athletes — functions across multiple color systems: a vibrant multi-color palette for the resort experience, a premium gold version for luxury touchpoints, and a monochrome system for versatile applications.
The typographic system balances a fluid, sporty wordmark in English with a beautifully crafted Arabic counterpart — ensuring the brand communicates equally across both cultures and audiences.
01
Primary logo, icon system, Arabic wordmark, gradient & mono variants across all use cases.
02
Color palettes, typography system, pattern library, iconography, and brand guidelines.
03
Business cards, letterheads, notebooks, ID badges, key holders, and branded merchandise.
04
Street flags, construction site wraps, wayfinding signage, and large-format applications.
05
App icon, social media templates, digital wallpapers, and presentation decks.
06
Full brand manual covering identity usage, color systems, typography hierarchy, and do's & don'ts.
