Brand Identity · Hospitality
Brand Identity · Hospitality
L'Azure Hospitality is a premium hotel group operating luxury properties along the Saudi Red Sea coast, including Royal L'Azure Resort and Sharma Resort. The brand required a cohesive visual identity that evokes the calm of water, the warmth of sand, and the depth of the sea.
We built the identity around a fluid wave symbol — organic, elegant, and instantly recognizable. The mark is rooted in movement and tranquility simultaneously, working beautifully across all touchpoints from embossed stationery to digital interfaces.
The color system pairs Dark Blue (#506580) with Tan Gold (#D8BA9E) — evoking deep water against warm sandy shores — creating an atmosphere that feels both grounded and aspirational.
lazurehospitality.com — full website design & development brief
01
Primary logo, wave symbol, sub-brand marks for Royal L'Azure and Sharma Resort, plus full usage guidelines.
02
5-color palette, typography hierarchy, wave pattern library, and brand texture system.
03
Business cards, DL envelopes, letterheads, room key cards, door hangers, and branded packaging.
04
Guest welcome experience: branded water bottles, envelopes, boxes, and hospitality touchpoints.
05
Website UI design for lazurehospitality.com with booking engine integration and full responsive system.
06
Comprehensive brand manual covering all properties, color systems, typography, and application rules.
